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01.
Oklahoma State’s athlete compensation model is built on three key layers that work together to support student-athletes. The tiers are made up of institutional revenue, Loyal and True Marketing, and third-party NIL deals.
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02.
Institutional revenue sharing allows universities to directly allocate a portion of athletics-related funding to student-athletes, up to the current annual cap. This funding is controlled by the university and distributed through the athletics department.
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03.
Loyal and True Marketing helps support student-athletes by creating and managing NIL opportunities while guiding them through the business, branding, and compliance side of the process.
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04.
Third-party NIL deals give student-athletes the opportunity to earn compensation from outside businesses, brands, collectives, and community supporters through activities like endorsements, appearances, and social media partnerships.
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